Client Case Study
Monica’s Comfort Foods
Category: Catering and Event Services
Services: Social Media Management, Newsletter Creation, Graphic Design, Reels Editing
Partnership Start: April 2025
Location: Orlando, FL
The Client
Monica’s Comfort Foods is a beloved Orlando-based catering company known for soul food classics, seasonal menus, and white-glove service. Monica, the founder and head chef, built the business on her family recipes and the belief that food should taste like home.
When she was referred to Elysia Social in early 2025, her goal was clear: she wanted a stronger digital presence to match the care and consistency she delivered through her cooking. Monica had the passion and product, she just needed strategy, consistency, and aesthetic storytelling.
The Challenge
Before partnering with us, Monica’s online presence was great but inconsistent. She had plenty of content - delicious food photos, customer reviews, behind-the-scenes footage - but needed help bringing it all together with clarity and direction.
She wasn’t posting regularly, and her newsletter list sat untouched. Like many busy founders, she was wearing every hat - and her marketing efforts were falling behind.
Our Approach
We joined Monica’s team as her creative and strategic partner to bring alignment to every piece of content.
Here’s what we did:
Social Media Management:
Created a consistent posting schedule across Instagram and Facebook to keep her audience engaged and returning for more. We used a content calendar built around recipes, customer stories, and behind-the-scenes moments in the kitchen.Weekly Newsletters:
Revived her email list with fresh, on brand newsletters that felt like handwritten letters from Monica herself. Complete with menu spotlights, specials, and ordering reminders.Content Editing & Design:
We worked with content Monica already had by organizing, enhancing, and re-editing photos and videos to better reflect her brand. We also produced branded Canva designs and short-form reels that felt elevated yet personal.
The Results
Consistent Online Presence: Monica went from sporadic posts to a beautifully branded, reliable online presence her audience could trust.
Branded Identity: Monica now has a cohesive visual brand. From her social media to her newsletters.
Ease for the Founder: With us handling strategy and execution, Monica was able to return her focus to the kitchen, knowing her brand was being represented beautifully online.
Want to elevate your brand presence too?
Whether you’re a chef, service provider, or creative founder, your story deserves to be shared beautifully and consistently.
Book your free discovery call now.
Let’s bring your brand’s flavor to life.