Client Case Study

Platinum Places Realty

Category: Real Estate
Services: Social Media Management, Content Creation, Content Shoots
Partnership Start: October 2023
Location: Orlando, FL

The Client

Platinum Places Realty is a boutique real estate brokerage rooted in Orlando, specializing in buying, selling, investing & property management for residential & commercial real estate Founded with a mission to make every client feel seen and celebrated, the brand stands apart by combining market expertise with a deeply personal touch.

The Challenge

When Platinum Places Realty approached Elysia Social in October 2023, their social media presence was minimal. With a following of under 50 and inconsistent visuals, their online identity didn’t match the luxury experience they offered in real life.

They needed a brand refresh on social media that matched the level of excellence they provided offline. The goal? Establish brand consistency, create content that converts, and grow a community of future clients and agents inspired by their vision.

Our Approach

We partnered with Platinum Places Realty to bring their digital presence up to the standard of their in-person excellence. Over the course of several months, our work included:

1. Social Media Management

  • Strategized a consistent content calendar tailored to the Orlando real estate market

  • Created branded templates and established a cohesive aesthetic

  • Wrote engaging, informative captions with relevant hashtags to increase reach

2. Content Creation + Photoshoots

  • Planned and executed content shoots featuring the founder and agents

  • Captured both polished and behind-the-scenes moments to build trust and relatability

  • Delivered Instagram Reels, TikToks, and graphics for omni-channel use

3. Engagement Strategy

  • Actively engaged with followers, target clients, and local pages

  • Responded to comments, DMs, and created shareable content

  • Executed hashtag and location strategies to increase organic discoverability

The Results

Within months of consistent execution, Platinum Places Realty saw major improvement in digital visibility:

  • Follower Growth:
    From ~50 followers to 621+ (primarily organic growth through content and engagement)

  • Brand Presence:
    Established a strong, recognizable aesthetic that aligned with their luxury values

  • Content Library:
    Built a bank of evergreen content the team could reuse across platforms

Kate Ruff, Founder

Platinum Place Realty

“Shanice is professional, patient and a great listener. She listened to my concerns, saw my vision and executed!. She gave my business page the professional look and correspondences I was hoping for. I have and will definitely continue to recommend her. Great work ethics.”

Want to elevate your brand presence too?

Whether you're a founder, realtor, or creative, your brand deserves to be seen in its best light.


Inquire today to book your content strategy, shoot, or monthly management.

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